In today's rapidly evolving business landscape, organizations are increasingly recognizing the vital importance of integrating sustainability into their brand and IT strategies. This session will delve into the specific sustainability challenges that clients often face during the implementation of business and IT strategies, including minimizing carbon footprints, reducing energy consumption, managing electronic waste, and adopting eco-friendly practices throughout the IT lifecycle.  What is the significance of addressing these challenges from both environmental and social perspectives, emphasizing the potential positive impact on the organization's reputation, stakeholder relationships, and long-term financial sustainability.           
•    Are you really Green??
•    What are best practices in the industry?
•    How does Sustainability improve your brand and the bottom line?