Passionate Digital and Customer Experience Executive with 20+ years of experience developing and integrating strategies for multiple consumer brands (ATI Technologies Inc, Bank of Montreal, Air Canada), target audiences, channels and customer contact points.

Pritesh's true passion lies in delivering a consistent customer experience across various consumer touch points. He's not afraid to challenge the status quo, often breaking down the silos of corporate structures and process-oriented thinking. With an unwavering commitment to simplicity and execution, he constantly finds innovative ways to enhance the customer journey and experience.