While questions of AI ethics are not new, recent developments in generative AI have highlighted the importance of issues such as property rights and data transparency. Behind the data points and products are human beings — developers, end users and data owners. In this session, ISG’s Daniel Gerster and Dorotea Baljevik will unpack some of the key considerations for firms working on AI implementation and explore the dilemmas resulting from AI-assisted data capture, analytics and market segmentation. The session will explore a range of approaches to AI ethics and provide recommendations on how your organization can take a proactive stance.