Adam is a commercial executive with over 25 years’ experience in delivering growth for new technology businesses across the UK and Europe. From a background with global technology leaders including Samsung and Sony, he has broad expertise in the connected home space including SmartThings, Enjoy Technology, Lightwave RF, and Mila. Adam also has a long standing involvement with the Smart Homes and Buildings Association, and is a Board Trustee of the Electrical Safety Board. In his role as CEO of Hero Labs, Adam is helping to shape smart water management for a more sustainable future. Throughout his career, Adam has pursued an abiding passion for enabling technology to positively impact on the way we live.