Name
KEYNOTE PRESENTATION
Date & Time
Wednesday, June 26, 2024, 9:15 AM - 9:45 AM
Speakers
Description
Direct to consumer has been the dominant trend in the CPG sector for the last four years. But unlocking the opportunity takes a fundamental shift in operating models and data practices. In this session, Chief Data Analytics Officer of Diageo will discuss what it takes to build a new channel to customers, and how to simultaneously maintain focus on core operations.
Session Type
Keynote