In this interactive session, we will explore the strategic integration of GenAI in cybersecurity, focusing on its immense value to business leaders. We will begin with a basic understanding of GenAI, followed by an analysis of its dual role in both enhancing defenses and creating new threats. Using real-world case studies, we will demonstrate the practical applications and significant business benefits of adopting GenAI technologies. Attendees will gain insights into the latest trends, innovations, and strategic advantages, equipping them with actionable knowledge to strengthen their cybersecurity frameworks.