How does one go beyond simply offsetting emissions and having a neutral impact on the environment? Brewdog is the first certified carbon negative brewery in the world. Not just carbon neutral – negative. This means it is actively having a positive impact on the environment by removing more carbon from the atmosphere than it puts in. In this keynote, Adrian Klie covers how companies must prioritize ownership of your carbon footprint as a critical metric. Find out how his beer business achieves a positive impact on the planet with its carbon footprint, and how prioritizing sustainability can be a key competitive advantage.