Hedi Mardisoo, CEO/Co-founder of Cachet, is a leader with more than 15 years of international management experience in IT, communication, business dev and marketing. Her passion is data & a person-centric approach in designing services that people use daily. As a founding member of MyData.org, she is passionate about educating society on how to be smarter and benefit more their data. She has been listed among Sifted’s “Women to watch in fintech” in 2020.